The Campaign Concept
Middleby would like to highlight our reps, their chefs, and their test kitchens in a new campaign we are calling the Middleby Test Drive. We will need some content from you to get the campaign started as well as content on an ongoing basis.
Assets we need to begin:
We want to give people a sneak peek into a local test kitchen near them.
Information
- Chef profile forms filled out for each chef you would like to feature with Middleby
- Test kitchen information form for your location(s)
Register Chef & Location Information
Images & Video
Below is a set of assets we will need from you. We will send each rep group a link to their individual upload folders.
What we need from you now:
- Chef introduction video featuring their name, title and company
- Still images of your test kitchens, action shots and empty setups
The future plan:
Getting your kitchen and your calendar full
Boosting Your Outreach
The goal of the campaign is to promote your chefs and kitchens to get you qualified leads. We do this by continuously adding content and promoting the hard work that you do everyday. To keep content up and relevant we will require ongoing participation in this program after launch.
What we are looking for:
(These are examples and we are open to all content you might dream up.)
- Videos featuring your chefs using your test kitchen
- Recipes with photos and/or videos
- Event promotion information
- Any visitor photos you have permission to share
Ready to Submit Your Info?
